octobre 03, 2023
The Truro-area campaign, which targeted physicians and medical residents living in the U.K., received 199 responses in the first wave of advertising. Ads were placed on Facebook, Instagram and Google. Those who clicked on the ads were directed to the province's More Than Medicine doctor recruitment portal. Seven family doctors were identified as good candidates to come to the region. The partnership is also looking at eight ER doctors and a psychiatrist. The N.S. government contributed $50,000 to Truro's online campaign.
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